Trend 5:
Treatonomics Delights
Small, affordable luxuries are evolving into essential comforts, offering daily moments of fulfillment
Don’t Break the Budget Discover Your Indulgence
In 2026, it will be less about guilty pleasures and more about indulgences that provide an intentional, emotional uplift. Smaller, higher-quality treats that deliver a quick dopamine hit are now central to our everyday lives.
Within treatonomics, people reward themselves mindfully, prioritizing indulgences that feel special without excess. Even as food budgets tighten, treat spending is protected by choosing products that deliver a unique textural journey – think freezecracking toppings and “wow-in-one-bite” formats.
See how it stacks up
Treat mentality
Whipped wonders win
Sunshine You Can Taste Dole Whip®
Bursting with fruit flavor, the refreshing delight of Dole Whip offers a truly unique frozen treat experience. With its velvety texture, Dole Whip is an instant classic the whole family will enjoy.
Sunshine You Can Taste Dole® Fruit & Creme Layers
Reward your sweet cravings with delicious Dole® Fruit in Crème. A smooth layer of velvety-tasting crème comes together with juicy slices of fruit for a delightfully satisfying treat that’s perfect for any time of day.
A trend As Seen In
See what else is new
1 Circana’s State of Snacking Report
2 Mintel, Ice Cream & Frozen Novelties – US – 2024 ; NielsenIQ Retail Measurement, Total US xAOC, 52WE 11/2/24
3 Puratos, Viral Textures Taking Over the Baking, Patisserie, and Chocolate Industry, Oct. 2025
4 Innova Marketing Insights, Consumer Insights: Millennials are a core target for textural innovation
