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Dole
brandmark

The Dole® brandmark takes inspiration from an iconic shape: the leaf, one of nature’s most unique creations. This version should be used across all corporate, website, PR, and other branding expressions.

Dole<sup>®</sup> logo with red text, yellow sunburst, blue underline, and green leaf outline.

SUNSHINE FOR ALL

Our brand tagline is powerful equity that has been designed to communicate both the functional and emotional essence of Dole.

Primary version, in two colors.
Always Dole Sky Blue and Dole Heritage Blue.

Secondary version, in one color.
Always use Dole Sky Blue or Dole Heritage Blue.

For applications where two or more colors is not possible. The ‘Sunshine for All’ tagline can be used in black & white for black & white applications.

The logo can be used locked up with the tagline, always respecting the brandmark safe margins.

Please refer to your region’s marketing manager for details on the use of TM or®·

Sunshine For All<sup>®</sup> text in dark blue with a light blue underline on white background
Blue text reading ®" with a dark blue underline beneath "All®"" class="wp-image-12542"/>
Dark blue text ®" with a curved underline beneath "All" on transparent background" class="wp-image-12538"/>
Sunshine For All<sup>®</sup> text in light blue with underline and registered trademark symbol
Dole<sup>®</sup> logo inside leaf shape with the text ®" and a blue underline" class="wp-image-12541"/>
Dole<sup>®</sup> logo with red text and yellow sunburst inside leaf shape, blue ®" text with underline" class="wp-image-12543"/>
Dole<sup>®</sup> logo with a green leaf outline followed by dark blue text ®" and an underline swoosh" class="wp-image-12539"/>
Dole<sup>®</sup> logo with red text and yellow sunburst beside blue text ®" underlined in light blue" class="wp-image-12545"/>
Dole<sup>®</sup> logo inside green-outlined leaf above text ®" with blue underline" class="wp-image-12536"/>
Dole<sup>®</sup> logo inside green-edged leaf above light blue text ®" with underline" class="wp-image-12537"/>

Dole colors for a vibrant world

Our color palette is inspired by abundance and vibrancy of nature in all its glory.

Solid bright blue rectangle background with no text or images
HEX 39B4E8
Solid dark blue rectangle background with no other details visible
HEX 00205C
Solid deep blue rectangle background with no additional visual elements
HEX 001489
Solid bright green rectangular background with no additional details
HEX 78BE20
Solid red square background with no additional details or text
HEX C8102E
Solid bright yellow background with no text or imagery visible
HEX F6E500
Blank white rectangle with rounded gray border edges
HEX FFFFFF
Dole<sup>®</sup> logo with red sunburst and blue text on a white background
HEX 000000

Clearspace

Dole<sup>®</sup> logo with red text, yellow sunburst inside

Special-Use Brandmarks

When challenged with printing limitations,
monochromatic versions with the shadow removed can be used in one of the specified colors below.

The black version of the Dole logo should be used only when printing is limited to black & white.

Red Dole<sup>®</sup> logo with sunburst inside a stylized leaf outline on transparent background
Black Dole<sup>®</sup> logo inside a lemon-shaped outline with sunburst design in the
Green Dole<sup>®</sup> logo with sunburst inside stylized leaf outline on transparent background
Blue Dole<sup>®</sup> logo inside a stylized leaf shape with a radiant sunburst in the

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